Reimbursement, anxiety, scarring, swimming: the search queries associated with GuideChirurgie.fr reveal a range of concerns surrounding surgery. In the analyzed excerpt, procedures and costs account for 30,04% of impressions. This result describes a website's visibility in Google, without measuring the needs of all patients.
FACT: An excerpt of 250 requests, over a reported period of 16 months
The submitted statement reports 2,000 queries, 18,662 impressions, and 258 clicks over 480 days, presented as 16 months. The actual number of available entries is 250: their sum totals 14,985 impressions and 196 clicks. These represent 80,30% of the total reported impressions.
The analysis focuses exclusively on these 250 lines. The remaining 1,750 lines are unavailable; therefore, the discrepancy of 3,677 impressions cannot be allocated between themes. The exact start and end dates are not included in the data provided; "16 months" is a rounded figure.
The search area is advertised as Francophone, but the search terms include French, Italian, Spanish, Turkish, and Georgian. There is no country field to verify the geographic selection. The wording also addresses pre-operation searches: referring only to searches "after an operation" would be too restrictive.
Methodology box: What these figures measure
An impression corresponds to the display, or potential display depending on the result format, of a link to the site in Google. A click corresponds to the activation of that link to the site. Neither counts unique individuals or demonstrates a complete reading.
Average position describes the ranking of the result within the recorded impressions. Impressions and clicks therefore also depend on page visibility; they do not constitute the total volume of Google searches. These definitions follow the Google Search Console documentation.
Google masks certain queries to protect privacy; these may contribute to the totals without appearing in the detailed results. This limitation, combined with the incomplete nature of the extract, makes it impossible to attribute the entire discrepancy to anonymization. The method used to select the 250 lines is not documented.
Only one site is monitored, with its own content and locations. The record does not identify patients, relatives, professionals, or the timing of a search in relation to a procedure. It contains no time period and does not allow for any conclusions to be drawn about nighttime searches or monthly trends.
Advertising
FACT: The calculated distribution of impressions
Each line receives a single family, all languages preserved. The share corresponds to the sum of the impressions of this family, divided by 14,985, then multiplied by 100. Spelling variants remain distinct; no line is counted twice.
| Family of intentions | queries | Impressions | Part of the extract |
|---|---|---|---|
| Procedures and money | 69 | 4 501 | 30,04% |
| Tools, scores, acronyms and other searches | 50 | 3 105 | 20,72% |
| Interventions and named health problems | 48 | 2 401 | 16,02% |
| Pain, symptoms, and solutions sought | 20 | 1 603 | 10,70% |
| Scars, wounds and the sun | 15 | 1 218 | 8,13% |
| Anxiety and emotional preparation | 8 | 668 | 4,46% |
| Preparing for the trip, clothing and equipment | 12 | 604 | 4,03% |
| Deadlines, resumption and travel | 15 | 475 | 3,17% |
| Hygiene and bathing | 9 | 256 | 1,71% |
| Food and transit | 4 | 154 | 1,03% |
| Total analyzed | 250 | 14 985 | 100,00% |
The percentages are rounded to two decimal places: their displayed sum reaches 100,01%.
CLASSIFICATION HYPOTHESIS: Families are an editorial interpretation of the vocabulary, not a stated intention of the users. Mentions of money, insurance, or sick leave take precedence; swimming remains hygienic even when a delay is requested. An explicit duration takes precedence over symptoms or bowel movements; scars and sun exposure remain together.
The terms "APAIS" account for 1,411 impressions and remain with the scores and tools, without implying a demand related to anxiety. This category also retains silhouette simulators, proper nouns, and ambiguous formulations. These choices make the calculation readable, but a different grid could shift some of the results.
The "procedures and money" group comprises 576 impressions related to sick leave and 49 to driving insurance. Removing these two subsets leaves 3,876 impressions, or 25,87% of the extract: it remains ahead of each of the other categories. This verification does not eliminate the other limitations of the classification.
FACT: The 15 most visible queries, translated into questions
Here are the fifteen most frequently used phrases in the excerpt, in descending order, without merging variants. These are not the fifteen most searched questions on Google. The first column contains the exact text; the second offers an accessible French reformulation, which remains an interpretation.
| Exact query | Question rephrased | Impressions |
|---|---|---|
| abdominal apron covered | Can surgery for an abdominal apron be covered by insurance? | 712 |
| calm | What does "APAIS" mean? | 671 |
| medication for post-operative swelling | Is there a medication for edema after an operation? | 519 |
| abdominoplasty coverage | Can an abdominoplasty be covered by insurance? | 517 |
| abdominoplasty scar | What does an abdominoplasty scar look like? | 468 |
| pre-operative anxiety | How to cope with anxiety before an operation? | 440 |
| ლიპედემა | What is lipedema? | 379 |
| surgical fee overrun simulator | How to simulate the excess fees of a transaction? | 273 |
| bags under the eyes after cataract surgery | Why do I have bags under my eyes after cataract surgery? | 268 |
| abdominoplasty scars | What do abdominoplasty scars look like? | 252 |
| abdominoplasty | What is an abdominoplasty? | 242 |
| score appeases | What does the APAIS score mean? | 218 |
| blefaroplasti ameliyatı fiyatları | What is the price of a blepharoplasty operation? | 202 |
| blefaroplasty fiyat | How much does blepharoplasty cost? | 200 |
| abdominoplasty scar | What does an abdominoplasty scar look like? | 185 |
These questions describe specific wording; they do not provide any medical answers. The repetitions remain visible to preserve traceability: three similar expressions on the scar correspond to three different lines.
Five lessons for healthcare professionals and institutions
- FACT: Procedures and money top the list with 4,501 impressions. "Sick leave following surgery salary" accounts for 45 and "Can a surgeon issue a sick leave?" 58. HYPOTHESIS: Accessible administrative information could answer some of the questions surrounding recovery.
- FACT: Research focuses on specific actions and objects: bathing, clothing, suitcase, and bedside table. HYPOTHESIS: Categories organized around everyday situations should be tested with users, rather than being deduced solely from intervention titles.
- FACT: The "deadlines, resumption, and travel" category represents 3,17% according to this grid. Some time-related questions are classified elsewhere, notably swimming and sick leave. HYPOTHESIS: The need for time markers warrants a cross-sectional analysis; asserting that "when" is dominant here would be unjustified.
- FACT: "Pre-operative anxiety" totals 440 impressions; the extract therefore explicitly covers the pre-operative period. HYPOTHESIS: A presentation linking preparation and return home could be explored, without assuming that these searches come from the same individuals.
- FACT: "abdominoplastia cicatriz" has 468 impressions, no clicks and an average position of 84,4. HYPOTHESIS: Visibility may contribute to the discrepancy between impressions and clicks; this line does not allow us to conclude that there is a lack of interest in the subject.
Call for contributions: comparing requests with fieldwork
Do you represent a healthcare facility, a healthcare team, or a patient association? You can contribute by sharing recurring themes, anonymized questions, or your comments on this classification with GuideChirurgie.fr. No individual records or personally identifiable information are required.
The aim is to compare this interpretation of Google visibility with the questions actually received. Contributions should remain distinct from search data, with its context and limitations. This approach does not imply any preconceived results or commercial partnerships.
Source of calculations: extract from 250 queries transmitted for GuideChirurgie.fr; declared period of 480 days, exact dates not communicated; calculations carried out on September 5, 2026. To cite a figure, keep the mention "in the analyzed extract" and the denominator of 14,985 impressions.
